Welcome to the export department of Niederegger
Niederegger relies on local partners abroad.
Export now plays an important role at Niederegger. Here, too, tradition is a central issue. ‘Business is local’. This is why Niederegger has transferred business in the various export countries to partners based there. Apart from England, the main European purchasers are the Scandinavian countries, with Norway in the leading position. However, the market for Niederegger Marzipan is also growing in eastern European countries, in Poland for example and in Russia, particularly in the big cities of Moscow and St. Petersburg.
The biggest number of marzipan fans overseas is located in the USA. This is hardly surprising, given the large number of families with German family history. However, sales are also growing in Asian countries, in Japan for example, in China with the booming centres around Shanghai and Hong Kong, or in Singapore. Niederegger Marzipan is also very popular in the Chinese sales areas and Singapore, which is influenced by the Chinese. The reason here is that the Niederegger colours of red and gold represent harmony and partnership there – an association that is transferred to the marzipan from Lübeck.
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